All your data.
One structure.
The end of Excel chaos. SyncRefine uses AI to bring all your product data to one perfect, sales-ready standard. Fully automatic.
Built for everyone who works with product data
Connected in no time and synced live. No more manual imports or exports.
Bring dozens of supplier files together into one clean catalogue.
Push sales-ready data to marketplaces and feeds like Bol.com, Amazon and Google Shopping.
See where every field comes from, with quality checks and full control over your data.
Thousands of products, dozens of sources, zero standard
An online store or wholesaler sells thousands of items from dozens of suppliers. Everyone delivers differently: their own file, their own columns, their own language, their own units. Half of the fields are empty, the same products appear twice under different codes, and every day brings another list.
You set the structure. We fit in.
Nine in ten customers already have a webshop, built by hand. You adapt to nothing: the data adapts to your structure, not the other way around. Just starting out? Then we set up a clear structure together.
A profile that knows you
SyncRefine analyses your structure with AI and learns how you work. So every source fits in seamlessly, exactly how you want it.
All your sources, automatically in your structure
Supplier files, feeds, email, REST-API or FTP, all different. The AI recognises which field belongs where and automatically converts everything to the structure of your own online store.
On the left, the columns exactly as your supplier delivers them. On the right, your own fields. SyncRefine splits one dimension string into length, width and height, converts mm to cm, turns codes into readable categories and normalises every spelling to your standard. Automatically. You do nothing.
From dozens of spellings to your own list
Your suppliers write ‘purple’, ‘lila’ and ‘violet’. It is all Purple. SyncRefine translates them into your own colour, so your shop filter stays clean instead of a hundred variants that mean the same thing.
15 building blocks. Zero lines of code.
Build automations from ready-made building blocks, from decision tables to AI. Set them up once, then they run continuously across your entire catalogue.
Set the value with if-then-else rules, no programming needed.
Translate, rewrite or generate text with AI, automatically per product.
Fill empty fields automatically with a fixed value.
Replace keywords with clean, fixed values.
Find and replace text across any field in one go.
Build meta title and description automatically.
Every edit stacks as a layer over your data
Unlike ordinary systems, we never overwrite your original. Your source data always stays at the bottom, exactly as it came in. Every rule, AI enrichment or manual edit sits on top as a separate layer. What the customer sees is the top layer, but nothing is ever lost. Back to the source in one click.
One catalogue, and for every field you know where it came from
Remember the chair above, with empty and conflicting fields? This is how it sits in SyncRefine: complete, sales-ready, and for every field you can see whether it comes from the source, was filled by an automation or AI, or was edited by hand.
From endless retyping to effortlessly complete
- 15 to 25 hours of manual retyping per week
- Errors and half-filled product pages
- Poor visibility on Google
- No time for new channels or languages
- Everything updated automatically and in real time
- Flawless, complete data in every place
- Better SEO and visibility
- New channels and languages added effortlessly
From data chaos to one sales-ready catalogue
Done with retyping, time to grow
Dozens of suppliers, new files every day. Now everything flows together automatically into one sales-ready catalogue that keeps itself current, so the team focuses on growth and better products instead of retyping.
Shape with us
We work with a select number of wholesalers and online stores who actively shape the product. As a partner you get direct influence on the roadmap, early access to new features and a setup tailored to you. You share your hands-on expertise, we sharpen SyncRefine around it, with a partner mention.
AI does the heavy lifting. We think alongside you.
We fully embrace AI, but never leave you alone with it. From onboarding to daily growth, our experts stand beside you.
The AI does the heavy lifting
- Brings every source into your structure automatically
- Fills, translates and enriches thousands of fields a day
- Guards the quality of every field, day and night
Our experts take the work off your hands
- Personal onboarding and full setup
- Advice on your data structure, channels and languages
- We keep watching and adjust wherever needed
You are never on your own
We get to know your catalogue and processes and advise on the best structure, channels and languages.
Our experts connect your sources, build the automations and make your data sales-ready.
A dedicated point of contact keeps watching, optimising and thinking along as you grow.
The software does the heavy lifting, our team makes sure it fits your business perfectly. You stay in control.
Everything you want to know
One central AI platform for your product data. SyncRefine pulls in all your supplier and product data, brings it into one fixed structure and sends it flawlessly to your online store and sales channels.
For online stores and wholesalers that work with lots of suppliers and product data and want to stop retyping by hand in Excel.
Very little. Our experts handle onboarding, set SyncRefine up fully for you and keep watching and advising afterwards. You stay in control, we take the work off your hands.
Yes. SyncRefine connects with more than 100 systems: Magento, WooCommerce, Akeneo, AFAS, marketplaces, feeds and more.
Automatic quality checks stop bad or suspicious data before it goes live. Nothing gets through unchecked.
Yes. First we think along with you and set up a test on your own data together, up to 50 products, so you judge the quality yourself. Not convinced? No problem.
Stop wasting time on manual data entry.
Curious what is possible with your product data? Book a call and we will look together at where the biggest time savings are.
“Automating with AI is happening now. In half an hour we will show you what it means for your business.”